Thursday, August 28, 2008

Work / FastStreamPrep.co.uk

A recent logo and website identity I worked on. Its an online course that prepares one for a career in the British Civil Service. 15,000 aspirants take part in the online examinations every year , only 250 among them eventually make it to Whitehall — the center of the British Government. The clock tower, situated at one end of the astoundingly beautiful British Houses of Parliament, often referred to as the Big Ben, is a universally recognisable building and embodies the eventual goal, the reward.

Principle Type: Gotham

The characters in the brand name fell into place perfectly as I toyed with elements and shapes from the silhouette of the tower. Then the two-toned golden brick of the building was used to complete the symbolism. Above is the opening page of the web-based preparatory course.

4 comments:

Anonymous said...

WoW! It looks even MORE fabulous in these colours. I'm loving it :D

FredIsDead said...

Thank you, Sana.

hooshy said...

Beautiful work, as always.

Sana said...

I see this, and I think the big ben!
You = awesome!